Hard Work Has Paid Off For Topper’s Craft Creamery and Our Partners
We were honored to learn that Topper’s Craft Creamery was named Franchise Update Media’s winner of the “Most Innovative Product Introduction” category in their inaugural Franchise Innovations Awards, 2018. In the Products and Services category, the panel of 10 judges found our Craft Creamery Express offering that utilizes complementary branding to help franchisees add high-profit sales with minimal investment award-worthy.
If you’re looking to increase sales during slower day parts, you’ve probably started brainstorming and researching the numerous methods and offerings available. But, they’re not all created equal. Successful co-branding relies on the pairing of complementary items and building a strong partnership between the brands. In the examples mentioned in Franchise Update Media’s Awards article, one partner saw an EBITDA of 53% while another reached 61%. Check out our Ultimate Guide to Complementary Branding or order the book, “Inside the Box; the Power of Complementary Branding,” for a deeper look and additional real-world examples.
To read the special report in full, visit Franchising.com. If you would like to learn more about adding quality soft serve to your establishment, contact Greg via email or by completing the form on our contact page.