THOUGHTS

Seeking Out Complementary Branding Opportunities

Consumer trends continue to move toward allowing ourselves to have better, faster, and better value by outsourcing homemade items (or at least skipping a few steps). Rather than investing time and effort into things they formerly did for themselves, consumers are looking to retailers to readily provide the latest food trends with pre-packaged convenience. To this end, brands can look […]

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What is Complementary Branding?

Starbucks and Target. Nike’s Apple Watch. Baskin-Robbins and Dunkin Doughnuts. Betty Crocker’s Hershey brownies. These are a few examples of what successful complementary branding looks like. Business matches made in sweet, profitable heaven. According to Hubspot, the masterminds behind inbound marketing, “Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success […]

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What do Guest Brands Bring to the Table?

If you are an established brand with a household name, a loyal clientele and a solid sales record, you might ask yourself why you should even consider a complementary branding strategy. Why should a successful brand be interested in adding a “Guest” brand as a complementary offering in their venues? Give me a few minutes and I’ll show you a […]

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Uncovering Business Models That Don’t Require Huge Investments – or Effort!

Here are a few key questions to start uncovering these winning opportunities. 3 Key Questions to Maximize Revenue With Existing Resources How do we do more with what we already have? The purpose of this first question is to get you thinking about every single possible revenue-generating scenario. Here, much like the mantra of any good brainstorming session,  everything goes. […]

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Complementary Branding: What it Takes to Make it Work

Complementary branding is a great business model that is increasingly gaining traction in the North American market. Why? Because it works. Complementary branding, in essence, is the marriage of two brands for a mutually beneficial relationship. A smaller brand gets exposure within a larger brand without having to set up its own shop, an established brand adds value to consumers […]

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Like Cookies and Cream: Co-branding Strategies for Success

You might not know this, but there are many ways for brands to combine forces. Some choose to combine resources and leverage individual core competencies, others can negotiate to use current resources within one company to promote multiple products at once. In the end, the goal is to play for the win-win; putting together both brands strengths for everyone’s benefit. […]

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Complementary Branding: Long History of Mutual Benefit

“You scratch my back, I’ll scratch yours.” The saying is almost as old as time and has striking and pervasive application in the world of business. Although competition in the marketplace is viewed as one of the main pillars of the capitalist system, forward-thinking companies frequently find that complementary branding with similar organizations can yield massive financial gains. These targeted […]

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Successful Co-Branding

10 Secrets to Successful Day-Part Complementary Branding Pick the right partner! Choose a brand that is a true expert in their category. Pick the right product: something your customers want that they currently don’t have. Choose a product that will increase your current average ticket with little or no cannibalization. Pick a product that will increase customer frequency. Select a product that will add value […]

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