HOW DO I ADD SOFT SERVE?
Topper’s Craft Creamery makes complementary branding easy. We provide a turnkey soft serve set up with everything you need including small wares, a menu and equipment service. Initial franchise commitment is $5,000 for a 10 year term. Monthly royalty fees are $150, increasing $10 per month annually.
Throughout the term, should your machine require service, it’s included. Simply call us and we’ll send out a tech to get things back up and running… usually same day.
The start-up process and agreement are very simple and much like adding a fountain soft drink.
Our proprietary soft serve frozen custard mix and necessary supplies can be added through your current distributor.
ADDING SOFT SERVE IS SIMPLE
HOW MUCH CAN I MAKE?
LEASED EQUIPMENT ALL-IN OFFERING
The cost analysis tables below are a conservative projection from Topper’s Craft Creamery (as an added complementary brand), based on some of our current partners’ unit volume. Use them to project your added sales benefit when adding Topper’s Craft Creamery and call us for further financial projection assistance. The green-shaded cells can be changed to reflect your own estimated values.
FRANCHISE FEE: $5,000.00 (10 year term)
($225 per month) Includes full set-up with new single-flavor machine, menu board, small wares and on-going service.
RECOMMENDED ADD-ONS:
Grab n Go Freezer – – – – – – – $25/month
Waffle Cone Maker – – – – – – $25/month
FLAT ROYALTY FEES: – — – – $150/month (increases $10/month annually)
| PROJECT YOUR DAILY SALES | SALES | UNITS |
| Small Cone ($1.49 each) | 14.9 | 10 |
| Sundaes / Grab n' Go ($2.99 each) | 35.88 | 12 |
| TOTAL DAILY SALES | 50.78 | |
| ANNUAL (DOLLARS) | ANNUAL (PERCENT) | |
| TOTAL INCREMENTAL ICE CREAM SALES | 18534.7 | |
| EQUIPMENT LEASE | ||
| Equipment Lease ($225.00/mo) | $2,700.00 | |
| Grab n Go Freezer Upgrade (take-home/delivery) | $300.00 | |
| TOTAL EQUIPMENT LEASE | $3,000.00 | |
| Flat Royalty Fees | $1,800.00 | |
| POS Marketing Items | 741.388 | 0.04 |
| Other Fees for Host Brand | 1204.7555 | 0.065 |
| Food Costs1 | 4633.675 | 0.25 |
| GROSS PROFIT | 7154.8815 | 0.3860 |
| Incremental Labor2 | 360.00 | 0.0194 |
| Repair / Maintenance / Utility Costs3 | 480 | 0.0671 |
| NET OPERATOR PROFIT | 6314.8815 | 0.0259 |
| 1 YEAR RETURN ON INVESTMENT | 1.2630 |
(1) COGS: Includes sampling and waste. Based on $15/gallon landed cost.
(2) Incremental added labor of $30 per month; though often there is little or no added labor.
(3) $40/month estimated for electric and R/M.
(4) Other fees may include percentage rent or a location fee within a branded facility.
Note: your sales may vary, and profits may be higher or lower based on operator.
WHAT OUR COMPLEMENTARY BRAND PARTNERS ARE SAYING
“Toppers Craft Creamery continues to delight our guests at the Renaissance Orlando at SeaWorld. From the first smell of the home-made waffle cones, through the creative flavors and high rated service experience, our guests tell us that Toppers is really a ‘sweet’ surprise in our hotel, for kids and adults alike.”
-Ron Reinhold | Director, Sales and Marketing Renaissance Orlando at SeaWorld
“The Rosen College of Hospitality Management, University of Central Florida, values relationships with business partners. As a faculty member, who has worked with the Topper’s Craft Creamery Group for the past four years, I have found the entire team to be the epitome of strong communication, integrity, enthusiasm and reliability – qualities seldom found these days!”
-Michael “Doc” Terry. Instructor, UCF Rosen College of Hospitality Management.
International Consultant, and former executive in billion dollar hospitality brands.
“Our guests say that the ice cream is rich and creamy; and they love seeing the vanilla beans.”
-Thomas Lenworth; (former) Director of Food and Beverage; Best Western Disney
“Our Food Service Department has teamed with Toppers Craft Creamery and we can say that our partnership could not have run smoother. Greg and his Team have set up, trained and followed thru with us along the way. We are excited to have this opportunity and look forward to increasing sales revenue and adding a great tasting product for guests to enjoy.”
-Ray Vereb, Director of Food and Beverage; Dolphin Tale Adventures, Clearwater Marine Aquarium
The addition of a complementary brand will allow you to improve your labor efficiency by adding more top line sales in your existing space in a simple and profitable low risk addition.
People love one stop shopping. If you add a crafted dessert that is unique and distinctive, it enhances your brand perception, and allows for you to become an even better value in the eyes of your customer.
SHOULD I ADD A COMPLEMENTARY BRAND?
Implementing something new may be risky. But it could also be very lucrative.
Adding a complementary brand is not one-size-fits-all. Through our experience with a variety of partners, we’ve learned the specifics of what is necessary to have in place to ensure the most lucrative results. Take our 10 question assessment to see if a partnership with Topper’s Craft Creamery is a good solution to your sales goals.